In 2019, the European Commission resolve the European Green Deal. The aim is to reduce greenhouse gas emissions
within the EU to zero. Europe is to become the first climate-neutral continent.
This inevitably means that in the future we will have to reckon with concrete, political specifications, limits, standards
and laws for an ecological economy. "Survival of the fittest" means in this context, companies that do not adapt will
not survive the ecological economic change. In some industries we plan for product life cycles of 10 or 20 years.
Companies managed with a sense of responsibility and foresight are already implementing ecological and
sustainable product development today.
Ecodesign for the circular economy
Based on the LCA model and the "Cradle to Cradle" methodology of Prof. Dr. Michael Braungart, we developed the
Circular Product Development (CPD) for the development of sustainable product design. We differentiate the five
product life phases "product planning", "production", "transport", " usage" and "follow-up use" and thus we design
the integration of the products into the circular economy. The CPD is a practical tool for product analysis and product
planning. On this basis, 60 assessment criteria for sustainable product design were collected. These are subjected to
weighting and evaluation in a scientifically based process.
‘Anything that is against nature will not last for long’ Charles Darwin
Ecodesign with Circular Product Development (CPD)
© Nowak Design
Sustainable Design
Do you have a specific development project? We will be happy to show you how to successfully implement your
project. We would be happy to arrange an appointment for an individual consultation and will make you a free offer.
Please call our phone number +49. (0)231.338277 or contact us by mail at info@Nowak-Design.com.
Approximately 80% of all product-related environmental impacts are determined during the product design phase (Source:
Fraunhofer Institut für Zuverlässigkeit und Mikrointegration).