The brand is the link for a successful communication with your customers. The Institute for Corporate Management at the University of Applied Sciences St. Gallen developed the scientific basis, which was further developed by us in a practice-oriented way. We begin with the self-image analysis and public image analysis. In close cooperation we develop the mission statement, which articulates our own wishes, goals and expectations. Relevant images are collected from the customer's perspective and condensed into a matrix. The analysis of self-similarity brings together the mission statement and the image.

„Brand and design are two sides of the same coin“

 Before specifying the external appearance,

the internal values should be defined.

© Nowak Design
The Brand
The Brand

„Brand and design are two sides of the same

coin“

 Before specifying the external appearance,

the internal values should be defined.

© Nowak Design
The brand is the link for a successful communication with your customers. The Institute for Corporate Management at the University of Applied Sciences St. Gallen developed the scientific basis, which was further developed by us in a practice-oriented way. We begin with the self-image analysis and public image analysis. In close cooperation we develop the mission statement, which articulates our own wishes, goals and expectations. Relevant images are collected from the customer's perspective and condensed into a matrix. The analysis of self-similarity brings together the mission statement and the image.